Inspire people to fundraise

Breakthrough Breast Cancer’s £1,000 Challenge

• Audience insight: “I’m probably the most motivated fundraiser in the world – but even I need some practical support to keep going.”

Breakthrough Breast Cancer’s £1,000 Challenge got the charity’s ground-breaking research centre started. But this once mighty pillar of financial support was seriously diminishing so Breakthrough asked us to help them breathe new life into it.

We picked the brains of ‘Challengers’ past and present, about what could be improved to help find more people like them and encourage them in their efforts. The phone conversations our account and creative folk had with the people suggested by the charity were lively! They were ‘big characters’. Many had come through breast cancer and were saying thank you, others had lost someone and wanted to stop others going through the same thing. But the overwhelming sound was laughter.

Many talked about how it’s hard to stop fundraising once you start but that fresh ideas, some practical materials and a simple system for Breakthrough to acknowledge support that exceeded £1,000 would be welcome. A new communications cycle was born.

A toolkit of new materials brought the scientists who would use the money raised more to the fore than previously. It also featured personal stories of many ‘Challengers’ with their tips, plus loads of novel fundraising ideas and practical information about things like events insurance.

Brand / Community fundraising / Direct mail

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